Social Media Strategy and Content Creation
Over 9 years running social media strategy, freelance and in-house, for surf and action-sports brands, a studio, and a nonprofit. Organic growth, paid social, and media content, across varying budgets and audiences.
- +3,100% organic reach
- for a 5.7k-follower brand in twelve months, with profile visits up 301.1%
- +700-1000 net followers per month
- pushed a stalled account (135k followers) past its next milestone inside six weeks, +700–1,000 net followers a month over the first 3 months
Selected posts
Rusty Surfboards on Instagram: In the QC room with Steve Gilbert and a custom mid
Surf Crime on Instagram: Our thinnest rails yet, on the 9′1″ Involvement
Flying Diamonds of California on Instagram: The Skvarna collection, shot with the whole squad
Surf Crime on Instagram: The all new Evolution, now available
Rusty Surfboards on Instagram: Noah Hill on the What, from the Momentary Pleasure edit
Surf Crime on Instagram: Deck grip on the Noserider 2, sticky through the critical sections
Freeman Street Surf Studio on Instagram: All Parallax everything, in stock and ready to ship
Surf Crime on Instagram: The Volt tee, at select Crime dealers
Rusty Surfboards on Instagram: Finishing touches on another custom, straight off the factory floor
Surf Crime on Instagram: The Evolution, a modern take on the style Wayne Lynch once ruled
Flying Diamonds of California on Instagram: Start to finish with WSL World Longboard #2, riding the Sallas x Kani
Surf Crime on Instagram: Remio x Huf
Seemonnster on Instagram: Two shakes, two times
Surf Crime on Instagram: Deck grip ASMR: if it isn’t squeaking you aren’t doing it right
Rusty Surfboards on Instagram: Midday relaxation in the QC room
Surf Crime on Instagram: Evolution and Involvement, both on the new organic deck grip